sabukaru visually imagines vowels’ FW24 collection. For this campaign, Bianco Bianco took to the farm for a humorous reinterpretation of the functional origins of the brand. Together with photographer and director Luke Casey, this seasonal editorial captures the youthfulness and energy of two young explorers as they embark on an adventure at a farm, all while dressed in the latest collection. 

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vowels is a young yet globally recognised brand grounded in principles of quality, research, and Japanese philosophies, juxtaposing this ethos with humour, this campaign proposes the question: What if your everyday was spent on a farm? Wanting to create a playful fashion campaign that blurs the line between high-end editorial and lighthearted mischief, the result is a campaign that celebrates style with a sense of humour and spontaneity.