Global campaign for the launch of a new collaboration between sportswear giant Puma and Australian label Perks and Mini for their capsule collection titled “BIO/VERSE”. Bianco Bianco led creative direction and global production, bringing together a cross-cultural team to explore the boundaries between nature and technology. Japanese musician and artist Tohji fronted the campaign, embodying the collection’s themes of androgyny, futurism and fluid identity. 

Shot by photographer Idan Barazani and art directed by Debbie Pan, the visuals captured Tohji as a free-floating spirit, moving between physical and virtual spaces. The campaign resonated globally for its forward-thinking aesthetic, which perfectly encapsulated the concept of the “BIO/VERSE.”