Campaign production for Australian womenswear label Nude Lucy, inspired by the allure of Tokyo’s high life. Set against the elegant streets of downtown Tokyo, the visuals channelled the essence of “big city Tokyo”, capturing the duality of Japan’s capital, where tradition overlaps with modernity.

‍

Shot by Nathalie Scarlette and art directed by Nude Lucy’s creative director, Nilou Zibaee, Bianco Bianco managed to translate this narrative, striking a fine balance between innovation and timeless classics. The result of which was Nude Lucy’s highest performing campaign on instagram to date, resonating with its increasing global audience. 

‍