Bianco Bianco led creative direction and production for the release of the latest Yu-Gi-Oh! X Nike collection. Consisting of two original colourways for the iconic Air Max 95 model, the collection saw the introduction of nostalgic anime detailing, such as insoles printed with iconic card graphics, as well as exclusive promo trading cards. 

With photography by Yuri Horie and creative direction handled by in-house director Anisha Kapoor, the editorial drew upon the bold and playful energy of early 2000s street fashion while also highlighting the strong group dynamics that defined the original anime and manga. Weaving nostalgic iconography with sharp, modern styling, the campaign resonated with longtime fans as well as new audiences, proving that the anime fandom still has the power to transform sneaker drops into a global moment.

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