Campaign production for the launch of the new Air Jordan 2 colour way, led by Bianco Bianco. Titled In My J’s, the project follows six Tokyo creatives—from legendary figure Hiroshi Fujiwara to the next-gen energy of Sound Sports—around their favourite spots in Tokyo, each styling their Jordans as an extension of self: worn for comfort and powered by confidence. 

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The campaign stills of photographer David Jakob take on an intimate, close-up feel, capturing the everyday rituals that define creative city life, lacing together these bold identities in a fitting tribute to the legacy of the Jumpman.