Global campaign for the launch of k:spore FW25, a collection from Chinese brand Kolon under the creative direction of British designer Jean-Luc A. Lavelle. Inspired by the hidden structures of mycelial networks, the collection explores connection, systems and communion, expressed through meditative imagery. Bianco Bianco handled creative and production across the campaign’s stills and film, translating this concept into a global campaign.
Shot on location, the film, directed by Anisha Kapoor with cinematography by Hans Bobànovits and production by Panic Ball, built a visual rhythm that mirrored Lavelle’s themes of isolation and connection. Subtle movements, natural settings and evolving group dynamics shaped a campaign that was both minimal and precise, delivering a creative narrative that resonated with international audiences.
