Service Production for the global launch campaign of Birkenstock’s new silhouette, the “Shinjuku”. Inspired by Tokyo’s neon-lit streets, the shoe combines bold lettering, futuristic materials, as well as the brand’s signature comfort, mirroring the meticulous craftsmanship of Japanese design.

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Shot across Tokyo and the foot of Mount Fuji, director Mario Stumpf and photographer Sascha Priesters captured this duality, moving from the noise of the city to the calm of the mountains. Lead creatively by sixnine studios and executed by Bianco Bianco, the project brought the shoe to a global audience, highlighting its mix of heritage and forward-thinking design through a neon love letter to Japan.

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