Global campaign for the launch of the Baracuta x Junya Watanabe capsule. Rooted in the shared legacy of British and Japanese punk culture, the collaboration sees a reimagined version of the G9 Harrington Jacket through the lens of Watanabe’s signature avant-garde sensibility and construction. 

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The campaign was led by Bianco Bianco and featured DJ ecec as the face of modern-day punk. Photography by Dai Yamashiro and cinematography by Hans Bobànovits captured a series of stripped-back portraits amid the nocturnal streets of Japan’s capital. Released as part of a global rollout, the campaign quickly became one of the most viewed reels on Baracuta’s Instagram.

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