DESCRIPTION

Event production for the launch of ASICS x HAL Studios, a cross-cultural collaboration between Australia and Japan, built around the idea of a “wellness oasis”. Bianco Bianco produced a calm retreat from the city’s overstimulation by offering guests a reset with incense by Cremate London, coffee and ceramics by DoubleDouble, a select buffet by Breakfast Club Tokyo, and a limited capsule collection with sabukaru.

Bianco Bianco handled full-scale production, from logistics and spatial planning to brand integration across all touchpoints. The weekend opened with a private launch and afterparty at Music Bar Lion, and by the end of the weekend, all shoes had sold out. Proof that even in one of the world’s busiest cities, stillness sells.

INHOUSE CREDITS
Executive Producer
NATSUKI LUDWIG
Executive Producer
NATSUKI LUDWIG
Production Manager
Ken Kitamura
Production Manager
Ken Kitamura
EXTERNAL CREDITS
Creative Director
John Bouquet
Creative Director
John Bouquet
Designer
John Bouquet
Designer
John Bouquet
Creative Director
Patricia Adorable
Creative Director
Patricia Adorable
Designer
Patricia Adorable
Photographer
Kevin Bouquet
Photographer
Kevin Bouquet
Custom Coffee Beans & Mug
DoubleDouble
Custom Coffee Beans & Mug
DoubleDouble
Custom Incense
Cremate London
Custom Incense
Cremate London
Custom Incense Holder
Will Robinson
Custom Incense Holder
Will Robinson
Floral Installation
Alexander Jyulian
Floral Installation
Alexander Jyulian
Catering
Breakfast Club Tokyo
Natural Wines
HUMAN NATURE
Natural Wines
HUMAN NATURE
year
Project
services
2023

ASICS × HAL Studios MKII

Event Production
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