A global campaign capturing the iconic, ongoing collaboration between adidas Originals and Wales Bonner for SS24. Bonner brings her signature aesthetic of understated cool, but this time Bianco Bianco reinterprets the creative partnership through a distinctly Japanese lens.

Created by a team of highly acclaimed creatives, the campaign sees photographer Piczo, stylist TEPPEI, and actress, artist and model Marika Ito take centre stage. Tapping into the retro flair that Wales Bonner brings to the partnership, Bianco Bianco took inspiration from the forgotten glory days of bubble-era Japan, bringing the campaign to life in a stuck-in-time hotel in the heart of Shizuoka.