Exclusive to China and Korea “Future of Style” is more than a product launch; it’s a campaign merging performance and exploration in the modernity of sportswear. With key visuals displayed as a pop-up activation in the heart of Shanghai, the campaign achieved widespread visibility across Chinese social media platforms, capturing Gen Z’s omnipresent embrace of futurism, heritage, and functionality. 

‍

Shot in Tokyo, Bianco Bianco executed the campaign for this first-ever collection, drawing inspiration from legendary Japanese filmmakers to create a timeless black and white tone. The creative direction showcases deliberate symbolism of progression, bridging Adidas’ deep-rooted legacy with a strikingly modern aesthetic.