In anticipation of the 2026 World Cup adidas unveiled the fourth iteration of its Adilenium line, drawing on the now iconic Teamgeist design language first introduced during the 2006 tournament. Tapping into “bloke core” aesthetics, the collection translates the energy of the pitch into a line of contemporary streetwear silhouettes that feel effortless and on-trend.
Bianco Bianco collaborated with French creative duo Pierre Boissel and Lara Damiens as photographer and art director to bring the vision to life. The accompanying film, shot on 16mm film by Director of Photography Andrew Smith and directed by Pierre Boissel and Mathias Ponard, captured the spirit of the beautiful game in motion, quickly making waves online with organic reposts from major media outlets like SoccerBible and Crom Magazine cementing the campaign's impact as a cultural crossover between sport and style.
